Challenge.
The previous site mixed campaign, property, and investor content on the same pages. High-intent leads were dropping off before inquiry.
Approach.
Rebuilt the information model around user intent — explore communities, compare value, then act. Modular content lets the team ship campaigns in hours.
Outcome.
Qualified inquiries rose 41%. The team now publishes campaign pages without engineering involvement and with no visual drift.
In the build
What I owned.
- 01Information architecture across multi-brand portfolio
- 02Reusable component library and content modules
- 03CMS schema design and content governance
- 04Performance optimization and QA
// outcome
- +41%Lead completion
- 97Lighthouse score
- -55%Time to publish
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