Challenge.
A student-run program needed to onboard a new cohort virtually, in a way that did not feel like a Google Form.
Approach.
Built a narrative landing page that doubled as a schedule, with team breakdowns, facilitator profiles, and a registration handoff that worked on every device.
Outcome.
Signups climbed and support questions about the schedule effectively disappeared. The visual system was reused for the next year.
In the build
What I owned.
- 01Landing experience and visual system
- 02Team-based session flow and facilitator pages
- 03Mobile-first registration handoff
- 04Cross-device QA and performance
// outcome
- +27%Registration rate
- -18%Bounce rate
- +21%Mobile completion
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Kaugmaon