Share the brief
Tell me what your business needs in plain terms. You get a written proposal with scope, price, and timeline within three business days.
Asther Louie Cabrdo
I build websites and web apps that bring your business more customers, in weeks not quarters. One person accountable from the first call to launch day, at a price we agree up front, with no surprises.
6+
Years in
practice
practice
40+
Projects
delivered
delivered
32
Clients
served
served
I keep my client list short on purpose, so the person who reads your first email is the same one who writes your code, ships it, and picks up when you call.
SELECTED WORK
Real Work, Real Results
A few businesses I have helped. For each one: the problem they had, what I built, and what changed.
TESTIMONIALS
What Clients Say
Word-for-word reviews from paid projects, shown by the job each client hired for, exactly as Upwork records them.
5.0Verified · Upwork2023
Asther has proven to be an exceptional technical talent, demonstrating particularly strong skills in JavaScript. His understanding of complex coding challenges is impressive, and his ability to solve them displays an excellent command of his craft. He also showcases a remarkable ability to understand project requirements and deliver results that not only meet but often exceed expectations. If you have the chance to work with Asther, take the opportunity!!
5.0Verified · Upwork2023
Ash is a Dependable and Reliable Full Stack Web Developer. I will definitely rehire him again!
5.0Verified · Upwork2023
Ash is a very talented full stack dev! I will definitely hire him again.
SERVICES
One Partner for the Whole Job
Five services, one person accountable. From the first estimate to long after launch.
Product Development
The full build of your web app, from customer accounts and payments to the admin screen you run it from. Fixed scope, agreed timeline.
Web Design & Build
Websites and landing pages built to turn visitors into inquiries, not just to look good.
Website & Product Audits
A plain-English health check of your site or app. What is slow, what is risky, which tools to keep or replace, and exactly what to fix first.
Business Automation & AI
Hand the repetitive work to software. Clear limits, full visibility, and running costs you can predict.
Ongoing Support
Keep improving after launch. A steady plan, scheduled updates, and someone to call when it matters.
ENGAGEMENT MODELFrom First Call to Launch Day
From First Call to Launch Day
You See Everything as It Happens
Every project runs the same clear way. A written plan, working software you can try each week, and a launch checklist we agree on before we start.
Written proposal within three business daysWorking software demonstrated weeklyPriced your way: fixed, hourly, or by milestoneExplained in plain language, never in jargon
6–12 wks
Typical engagement
Weekly
Progress reviews
90 days
Post-launch support
Milestones
✓Written proposal and fixed quote approvedWeek 1
✓Page structure and visual direction signed offWeek 2
✓First working version demonstratedWeek 4
Payments and customer accounts in reviewWeek 6
Launch checklist and handoverWeek 8
HOW IT WORKS
From Brief to Launch in Three Steps
No jargon and no surprises. A clear path from your first message to a product in your customers' hands.
Review as it's built
See working software every week, not a report. Course-correct early, while changes are still inexpensive.
Launch with support
Go live against an agreed checklist, with 90 days of post-launch support and a documented handover.
JOURNAL
What to Know Before You Build
Practical writing for owners paying for software. How to brief it, budget it, and know good work when you see it.
For Clients · 6 min
How to brief a developer so you get what you asked for
You don't need to know the technology. You need to arrive with five answers.
Read the entry For Clients · 5 minFive signs your website is losing you customers
None require a developer to check. All of them cost you money every week.
Read the entry For Clients · 7 minWhat building a web app actually costs
Why quotes for the same idea range from $2,000 to $200,000, and how to read them.
Read the entryLet's Talk About Your Project
Send a short note about what your business needs. You will get a real reply from me, not an automated one, within one business day.